Membership building is a year-round process for Toastmasters clubs. The three membership building contests – Smedley Award in August and September, Talk Up Toastmasters in February and March, and Beat the Clock in May and June – are a great time to focus on membership building. The other six months are also a great time to build membership.
Here are some ideas for building membership in your club:
- Hold a Speechcraft.
- Hold an Open House.
- Hold a Visitors’ Day and ask each member to invite 10 guests by sending personalized, handwritten notes.
- Take marketing materials to nearby businesses. If you need help selling Toastmasters to businesses, take a look at this list of Corporate Skills Learned in Toastmasters.
- Visit nearby neighborhood association meetings and ask to give a presentation about Toastmasters.
- Visit employment firms near your office and let them know how your club might help their clients.
- Sponsor a Toastmasters booth at a local job fair, trade show, or craft fair. Contact your district officers and see if the district would be willing to help.
- Many local television news programs have “around town” segments. Invite them to visit your Toastmasters club.
- Make sure your club is listed with your local Chamber of Commerce and on other event listing websites.
- Hold a social event for your club in a public place (a bowling alley, a fun run, etc) and have everyone wear matching Toastmasters T-shirts.
- Membership Growth (PDF from Toastmasters.org)
- From Prospect to Guest to Member (PDF from Toastmasters.org)
- District 28’s list of 100’s of Membership Building Ideas (PDF at District 28’s website)
- District 4’s list of 116 Ways to Recruit New Members (PDF at District 4’s website)